8 Common Mistakes to Avoid on Your Website

8 Common Mistakes to Avoid on Your Website

In the past, it might have been okay to make a few errors on your website—at least you had one! But now, there is simply no excuse for having mistakes on your website, especially since almost every business or person out there has their own site. The slightest slip up could be the difference between your prospects going over to your competitor’s site and making a purchase and that’s something you will rarely ever bounce back from.

Eight Awful Website Mistakes You Must Avoid

So if you’re creating a new website right now or reevaluating your existing site, be sure to avoid these eight common mistakes that website masters make:

  1. Lifting Copy. Surprisingly, many people who put a website up simply copy and paste web copy from other sites. Even if you are writing a review about a product, it isn’t a good idea to copy and paste anything from any other site. This lowers your SEO ranking and might even get you penalized. Make sure everything is original and if you must quote or use another site to define something, keep the text short and include backlinks to the site to give proper credit.

  1. Not Having any Pictures. While pictures aren’t going to do too much for your SEO score (they will do a little if you use alt text), photos are super-important to draw the viewer into the content. Make sure your pictures are properly sized and relevant to the content on the page. Having an option for the viewer to click on the picture to enlarge it is a great idea, especially if seeing the product up close will advance the urge to buy.

  1. Not Leaving White Space. White space is the section of your website that is blank i.e. uncluttered and left bare on purpose. There is no text, media or anything other than the background color of the website. This helps keep the viewer focused on the content and reduces friction to the sale. If your site is too busy, a viewer might not even try to find the information they were looking for. White space helps keep things compartmentalized (along with subheadings and short paragraphs, bullet points and lists).

  1. Friction. With that said, friction is one of the worst things you can have on a website. Friction can best be defined as anything that distracts the viewer from the goal, or in other words, any barriers to the sale. Friction can be links to other sites that take the viewer away from your site or it can be what is preventing your customer from making the purchase, such as a lack of funds on their part. Reduce friction wherever possible and you’ll increase your sales.

  1. No Analytics. Google Analytics should be hooked up to your website and you should be monitoring the metrics at least a few times a month. Look at how your customer behaves once they are on your page—what pages are they leaving your website from? How are they coming in? Learn more about your audience and use this to your advantage. Adjust your website accordingly so you have the optimal site for sales or contact, whatever your end goal is.

  2. Poor Font Choice. Sure, you might love the way comic sans looks, but everyone else hates it. Okay, not everyone, but it really has no place in business. Stick with fonts that are simple to read and that don’t make your eyes tired. Sans serif and Verdana are popular choices for a reason—they test well across the boards. Still, be sure to do your own A/B testing with fonts to see which ones your audience responds better to.

  1. Too Creative. People don’t like to be confused when they get to a website. They don’t want to have to search for navigation bars or find some hidden secret—they want it simple. When a viewer gets to a website, they want to know that they already know what to do, that is, they don’t want to feel stupid. Keep the navigation bar across the top or down the left-hand side and make everything super-simple to read, understand, follow and navigate. If they sense any frustration, even if they don’t leave, they’ll already be frustrated which leads to more customer complaints down the road.

  1. Not Properly Optimized. Last but not least, if your site isn’t optimized for search engines (i.e. SEO), you’re likely not going to rank very high. This means less visibility on the web, less traffic and ultimately, fewer sales. If you aren’t being seen by people searching the web for companies similar to yours, you can bet that your competition is. Keep up with the Joneses and optimize your site today.

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Lorry Gomes

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