There are two main components to Search Engine Optimization or SEO: On-page SEO and Off-Page SEO. To put it very simply, on-page SEO refers to optimization activities you do on individual web pages to improve their SERP ranking and drive more traffic.
On-page SEO involves optimizing both the content (for specific keywords) and the HTML source code. This is in contrast to Off-page SEO activities, which basically are techniques you employ to try and secure external ranking signals like backlinks.
To attain the best results, you must combine your on-page SEO actions with your off-page SEO efforts. To help you with your on-page SEO, we’ve listed 5 important on-page SEO factors that every SEO beginner and even experts should know.
Here are your 5 important on-page SEO factors:
1. The URL Structure
Whether you know it or not, the URL structure of web pages is an important on-page SEO factor. Not only do semantically accurate URL describes its destination to viewers but it also makes it easy for the search engines to determine what the destination web page is all about and drive relevant traffic.
To better optimize the URL structure of your website, first, make sure that you include relevant and primary keywords in the URL. Secondly, keep the URL simple and easy to understand; this way you will help search engines understand your URL and its destination better.
2. Learn About LSI Keywords
Latent Semantic Indexing or LSI keywords basically are a set of keywords that help Google understand what your blog or your site is all about and what you are trying to rank for. Latent Semantic Indexing looks beyond the exact keywords that you optimize your page for and looks at content from a topical perspective. You can use tools such as LSI Graph and UberSuggest to find good, target-worthy LSI keywords.
3. Include Long-Tail Keywords
Short-tail keywords or keywords consisting of only a few terms — mostly one or two — are highly competitive in nature. Nor do short-tail keywords provide enough context for Google to judge your search intent, and for this same reason, even users type more than just a few terms to get the search results they want.
Now, if you want your page or blog to rank high, you should target long-tail keywords, which are basically keywords consisting more than just a few words and help Google judge search intent and display relevant results. Go for long-tail keywords with decent but not too high search volume, as even long-tail keywords with very high search volume attract significant competition.
To discover target-worthy long-tail keywords, you can use tools like Mondovo, kwfinder, etc.
4. Use Heading Tags
Using heading tags is a basic on-basic SEO trick to optimize on-page content well. There are 6 basic heading tags that are being used. H1 is the most important heading, and this is often the title of a blog piece or a web page, followed by H2, H3, H4, H5, and H6 is the least important heading.
Heading tags improve the readability of the content in a blog and help search engines derive context, which in turn helps them to determine if your web page or blog is worthy of being ranked for a keyword. Important keywords must always show up in H1 and H2 heading tags, which makes it easier for search engines to rank your website or your blog piece.
5. Build Outbound Links To Authority Websites
Although the concept of good content is vague, there are a few qualities that are visible in good, high-quality website content: First, it works out well if the content is exhaustive, highly informational and contain more than 2,000 words. Secondly, it does not contain much fluff and filler content. Thirdly, the content is exclusive, containing appropriate information for its readers and contains visual content such as images and videos. Last but not the least, the content contains many outbound links to certain authority websites. By linking to authority websites, you not only enrich your readers with informational content but also direct your readers to some more useful content.
So, there you have it — the 5 on-page SEO factors that every beginner should know. Combine these on-page SEO practices with off-page SEO activities to get the best results.