Before getting into the topic at all, let’s discuss a scenario. Imagine you have set up a multi-million-dollar business with no customers for sales. Does not seem feasible, right? In today’s world, more businesses are going online than ever. Setting up a business but not having an online presence is like planning a vacation to Europe, booking resorts across countries only to back out at the last moment realizing that you never booked your flight tickets. That’s how much online presence is key to a successful business today. While online businesses still succeed without search engine optimization, it can be the catalyst that gets your business running. It could be the difference between a success story or a failure.